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詳細資料ISBN:9780071326223 叢書系列:供應鏈管理 規格:平裝 / 528頁 / 普通級/ 單色印刷 / 三版 出版地:台灣 內容簡介 1.THE BOOK INSTRUCTS STUDENTS TO PERFORM SOPHISTICATED ANALYSES OF OPERATIONS PROBLEMS WHILE REQUIRING THEM TO PROVIDE STRATEGIC BIG PICTURE SOLUTIONS AS A RESULT OF THEIR ANALYSES. 2.THE BOOK EXAMINES BUSINESS PROCESSES WITHIN THE CONTEXT OF SUPPLY CHAIN MANAGEMENT, WHICH HAS BECOME A PREFERRED FRAMEWORK TO DISCUSS OPERATIONS. 3.THE CONCEPTUAL MATERIAL IN EACH CHAPTER IS DISCUSSED WITHIN THE CONTEXT OF A SPECIFIC AUTHENTIC OR DISGUISED COMPANY. LIKEWISE, THE BOOK EMPLOYS REAL-WORLD EXAMPLES TO ILLUSTRATE IMPORTANT OPERATIONS CONCEPTS. 4.EXAMPLES OF ANALYTICAL TECHNIQUES ARE PRESENTED IN A STEP-BY-STEP FASHION AND UNDERSCORED WITH A SUMMARY EXHIBIT; KEY NOTATION AND EQUATIONS AND SOLVED PRACTICE PROBLEMS APPEAR AT THE END OF EVERY CHAPTER.作者簡介GERARD CACHON 現職:THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIACHRISTIAN TERWIESCH 現職:THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
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